San Francisco Frontiers - Elvis wedding crackdown leaves Las Vegas all shook up

But the company that controls the rights to the King's likeness has sparked outrage in Sin City by cracking down on dozens of wedding chapels offering Elvis-themed nuptials.

Authentic Brands Group, which bought a controlling stake in Elvis Presley's estate in 2013, last month sent cease-and-desist letters to companies offering the kitschy weddings.

The move triggered angry responses from Elvis impersonators, chapel owners, and even the mayor of Las Vegas.

"Elvis Presley long called Las Vegas his home and his name has become synonymous with Las Vegas weddings," Jason Whaley, president of the Las Vegas Wedding Chamber, told AFP.

"The Vegas Wedding Chamber shares a concern that many of our chapels and impersonators livelihoods are being targeted, especially as many are still trying to recover financially from the hurdles we all endured with Covid shutdowns."

On Wednesday, the Las Vegas Review-Journal reported that ABG had instead offered chapels financial "partnerships," including annual licensing deals to continue business as usual.

"That is their solution, to pay $20,000 a year to do what we've been doing for the past nine years," said Kayla Collins, co-owner of the Las Vegas Elvis Wedding Chapel.

"This was not on the table a few days ago. Frankly, I think this thing going to the public has changed their minds."

ABG, which also controls rights for the Marilyn Monroe and Muhammad Ali estates, did not immediately respond to AFP request for comment.

But the company said in a statement to local media that though it has "no intention to shut down chapels that offer Elvis packages," it remained the company's "responsibility to safeguard his legacy in Las Vegas."

The move comes weeks before the release of Baz Luhrmann's new big-screen biopic "Elvis" -- a large-scale Warner Bros production expected to boost interest in the singer.

Elvis-themed weddings have been a lucrative business in Las Vegas since the 1970s.

Packages today run as high as $1,600 for the Elvis Pink Caddy Luxury Model Wedding Package, which offers couples the chance to be driven up the aisle of the Viva Las Vegas Wedding Chapel by Elvis in a 1964 pink Cadillac convertible.

Weddings are a $2.5 billion industry in Las Vegas, according to the Las Vegas Wedding Chamber of Commerce.

But while Elvis musical tribute acts are freely allowed under Nevada law, businesses using Presley's likeness simply to attract publicity and customers are not protected.

Harry Shahoian, one of dozens of Elvis impersonators in the city, who officiates at the Graceland Wedding Chapel in Las Vegas, told the Review-Journal that people just "love to be married by Elvis."

"I did the whole day Sunday, 22 ceremonies. I've done more than 30 in one day, 100 in a week, all of those Elvis-themed."

L.Ramos--SFF